:root {
  --cream: #f7f1e4;
  --cream-2: #efe6d3;
  --paper: #fffaf0;
  --green: #1f3d2b;
  --green-2: #2e5339;
  --green-soft: #4a6b54;
  --amber: #d98a2b;
  --amber-deep: #b96e18;
  --ink: #221e1a;
  --ink-soft: #5a5247;
  --line: rgba(34, 30, 26, 0.12);
  --shadow: 0 24px 60px -30px rgba(31, 61, 43, 0.55);
  --maxw: 1120px;
  --r: 22px;
}

* { box-sizing: border-box; margin: 0; padding: 0; }

html { scroll-behavior: smooth; }

body {
  font-family: "Inter", system-ui, sans-serif;
  background: var(--cream);
  color: var(--ink);
  line-height: 1.6;
  -webkit-font-smoothing: antialiased;
  overflow-x: hidden;
}

h1, h2, h3, .display {
  font-family: "Fraunces", Georgia, serif;
  font-weight: 600;
  line-height: 1.05;
  letter-spacing: -0.015em;
  color: var(--green);
}

.wrap { width: 100%; max-width: var(--maxw); margin: 0 auto; padding: 0 28px; }

/* ---------- nav ---------- */
.nav {
  position: sticky; top: 0; z-index: 50;
  backdrop-filter: blur(12px);
  background: rgba(247, 241, 228, 0.82);
  border-bottom: 1px solid var(--line);
}
.nav .wrap { display: flex; align-items: center; justify-content: space-between; height: 64px; }
.brand { display: flex; align-items: center; gap: 10px; font-weight: 700; color: var(--green); letter-spacing: -0.01em; }
.brand .dot { width: 11px; height: 11px; border-radius: 50%; background: var(--amber); box-shadow: 0 0 0 4px rgba(217,138,43,0.18); }
.nav a.pill { font-size: 13px; font-weight: 600; color: var(--paper); background: var(--green); padding: 9px 16px; border-radius: 999px; text-decoration: none; transition: transform .2s, background .2s; }
.nav a.pill:hover { background: var(--green-2); transform: translateY(-1px); }

/* ---------- hero ---------- */
.hero { position: relative; padding: 84px 0 64px; overflow: hidden; }
.hero::before {
  content: ""; position: absolute; inset: 0;
  background:
    radial-gradient(60% 50% at 85% 0%, rgba(217,138,43,0.16), transparent 70%),
    radial-gradient(50% 60% at 0% 100%, rgba(46,83,57,0.12), transparent 70%);
  pointer-events: none;
}
.eyebrow {
  display: inline-flex; align-items: center; gap: 9px;
  font-size: 12.5px; font-weight: 700; letter-spacing: 0.14em; text-transform: uppercase;
  color: var(--amber-deep); background: rgba(217,138,43,0.12);
  padding: 7px 14px; border-radius: 999px; margin-bottom: 26px;
}
.hero h1 { font-size: clamp(40px, 6.4vw, 78px); max-width: 16ch; }
.hero .lede { font-size: clamp(17px, 2vw, 21px); color: var(--ink-soft); max-width: 56ch; margin-top: 24px; }
.hero .meta { display: flex; flex-wrap: wrap; gap: 10px; margin-top: 34px; }
.chip { font-size: 13px; font-weight: 600; color: var(--green-2); background: var(--paper); border: 1px solid var(--line); padding: 8px 14px; border-radius: 999px; }

/* ---------- pivot ---------- */
.section { padding: 72px 0; }
.section.tight { padding: 56px 0; }
.kicker { font-size: 13px; font-weight: 700; letter-spacing: 0.16em; text-transform: uppercase; color: var(--amber-deep); margin-bottom: 16px; }
.section h2 { font-size: clamp(28px, 4vw, 46px); max-width: 20ch; }
.section .intro { font-size: 18px; color: var(--ink-soft); max-width: 62ch; margin-top: 18px; }

.pivot-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 22px; margin-top: 40px; }
.pivot-card { background: var(--paper); border: 1px solid var(--line); border-radius: var(--r); padding: 30px; }
.pivot-card.old { background: #fbe9e2; border-color: rgba(180,70,40,0.2); }
.pivot-card.new { background: #e9f1e6; border-color: rgba(46,83,57,0.22); }
.pivot-card .tag { font-size: 12px; font-weight: 700; letter-spacing: 0.12em; text-transform: uppercase; }
.pivot-card.old .tag { color: #b14628; }
.pivot-card.new .tag { color: var(--green-2); }
.pivot-card h3 { font-size: 22px; margin: 12px 0 10px; }
.pivot-card p { color: var(--ink-soft); font-size: 15.5px; }
.pivot-card.old h3 { color: #8f3a22; }

.safeties { display: grid; grid-template-columns: repeat(4, 1fr); gap: 14px; margin-top: 26px; }
.safety { background: var(--paper); border: 1px solid var(--line); border-radius: 16px; padding: 18px; }
.safety b { display: block; color: var(--green); font-family: "Fraunces", serif; font-size: 17px; margin-bottom: 4px; }
.safety span { font-size: 13.5px; color: var(--ink-soft); }

/* ---------- concept ---------- */
.concept { padding: 60px 0; border-top: 1px solid var(--line); }
.concept-head { display: flex; align-items: baseline; gap: 16px; flex-wrap: wrap; margin-bottom: 8px; }
.concept-num { font-family: "Fraunces", serif; font-size: 15px; font-weight: 600; color: var(--paper); background: var(--green); width: 38px; height: 38px; display: grid; place-items: center; border-radius: 50%; flex: none; }
.concept-title { font-size: clamp(26px, 3.6vw, 42px); }
.concept-sub { font-size: 17px; color: var(--amber-deep); font-weight: 600; font-style: italic; font-family: "Fraunces", serif; }

.concept-media {
  position: relative; border-radius: var(--r); overflow: hidden;
  margin: 26px 0 30px; box-shadow: var(--shadow); background: #000; aspect-ratio: 16 / 9;
}
.concept-media img, .concept-media video { width: 100%; height: 100%; object-fit: cover; display: block; }
.concept-media video { position: absolute; inset: 0; opacity: 0; transition: opacity .6s; }
.concept-media.has-video video.ready { opacity: 1; }
.media-badge {
  position: absolute; left: 16px; bottom: 16px; z-index: 3;
  font-size: 11.5px; font-weight: 700; letter-spacing: 0.1em; text-transform: uppercase;
  color: var(--paper); background: rgba(31,61,43,0.78); backdrop-filter: blur(6px);
  padding: 7px 12px; border-radius: 999px;
}

.concept-body { display: grid; grid-template-columns: 1.15fr 1fr; gap: 40px; }
.concept-body .lead { font-size: 18px; color: var(--ink); }
.concept-body .lead + .lead { margin-top: 16px; color: var(--ink-soft); font-size: 16px; }
.facts { display: flex; flex-direction: column; gap: 16px; }
.fact { background: var(--paper); border: 1px solid var(--line); border-radius: 16px; padding: 18px 20px; }
.fact .lab { font-size: 11.5px; font-weight: 700; letter-spacing: 0.13em; text-transform: uppercase; color: var(--amber-deep); margin-bottom: 6px; }
.fact p { font-size: 14.5px; color: var(--ink-soft); }
.fact p b { color: var(--green-2); }

.phases { display: grid; grid-template-columns: repeat(3, 1fr); gap: 14px; margin-top: 30px; }
.phase { background: linear-gradient(180deg, var(--paper), #fff6e6); border: 1px solid var(--line); border-radius: 16px; padding: 20px; }
.phase .ph { font-size: 12px; font-weight: 700; letter-spacing: 0.1em; text-transform: uppercase; color: var(--green-soft); }
.phase h4 { font-family: "Fraunces", serif; font-size: 18px; color: var(--green); margin: 6px 0 8px; }
.phase p { font-size: 14px; color: var(--ink-soft); }

.formats { margin-top: 22px; display: flex; flex-wrap: wrap; gap: 9px; }
.formats .f { font-size: 13px; font-weight: 500; color: var(--green-2); background: rgba(46,83,57,0.08); border: 1px solid rgba(46,83,57,0.16); padding: 7px 13px; border-radius: 999px; }

/* ---------- funnel ---------- */
.funnel { background: var(--green); color: var(--cream); border-radius: 28px; padding: 56px 44px; margin: 30px 0; }
.funnel h2 { color: var(--paper); }
.funnel .intro { color: rgba(247,241,228,0.78); }
.funnel-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 18px; margin-top: 36px; }
.funnel-card { background: rgba(255,255,255,0.06); border: 1px solid rgba(255,255,255,0.14); border-radius: 18px; padding: 26px; }
.funnel-card .stage { font-size: 12px; font-weight: 700; letter-spacing: 0.12em; text-transform: uppercase; color: var(--amber); }
.funnel-card h3 { color: var(--paper); font-size: 21px; margin: 10px 0 8px; }
.funnel-card p { font-size: 14.5px; color: rgba(247,241,228,0.75); }

/* ---------- footer ---------- */
.foot { padding: 50px 0 70px; text-align: center; border-top: 1px solid var(--line); }
.foot p { color: var(--ink-soft); font-size: 14px; }
.foot .big { font-family: "Fraunces", serif; font-size: 22px; color: var(--green); margin-bottom: 10px; }

/* reveal */
.reveal { opacity: 0; transform: translateY(24px); transition: opacity .7s cubic-bezier(.2,.7,.2,1), transform .7s cubic-bezier(.2,.7,.2,1); }
.reveal.in { opacity: 1; transform: none; }

@media (max-width: 860px) {
  .pivot-grid, .concept-body, .phases, .funnel-grid, .safeties { grid-template-columns: 1fr; }
  .safeties { grid-template-columns: 1fr 1fr; }
  .funnel { padding: 40px 24px; }
  .section { padding: 54px 0; }
}